Velura is a trading company specialising in high-end, luxury hair couture products, market position consulting, and expert-guided skill-building opportunities. It is founded by individuals deeply passionate about hair couture and backed by their decades of experience in the beauty and hair industry. The company offers products crafted by the iconic French fashion brand Balmain and innovative sensorial haircare and lifestyle brand EAUde1974. Balmain’s extensive catalogue of hair products covers even the most demanding hair artist’s needs and elevates haircare to a decadent level. EAUde1974 “inspired by the essence of water” invites your clients to take a complete sensorial journey with their products. Engage mind, smell and visual senses as their mastercrafted hair products.

Velura’s master educators are trained by official international brand trainers. The brand’s master educators also travel and work as stylists during Paris Fashion Week, acquiring styling knowledge using the latest tools, trends and products. Your clients’ experience is directly connected to your team’s skill, and with the right training, your salon can offer standout services.

If you are looking to elevate your salon, Velura can be your strategic partner. Our services include expert mentorship, leveraging the founders’ decades of experience in the industry. With our staff training and development, your team can stay abreast of the latest global trends, techniques and tools. Furthermore, we will help assess your business and clients, to ensure your merchandising, brand alignment and market position are fine-tuned for the best results when offering Balmain’s products. At a business level, we can help optimise your approach and use client feedback to give patrons what they are looking for in a salon.

Make your clients’ every salon visit immersive, memorable, and indulgent.